In water and salt we understand the press cabinet as an essential institutional and corporate communication service. Its main objective is to improve visibility in the media, position your organization as a reliable source and contribute to public debate with useful and well-founded information.
What functions does a press office have??
A press office plans, writes and disseminates journalistic content with informative value. It becomes the bridge between your organization and the media.
Among its main functions are::
- Identification of information opportunities: detect current topics or relevant anniversaries to link your message.
- Relationship with media and journalists: establish strong links with local newsrooms, regional and national.
- Creation and sending of press releases: written with a journalistic approach and adapted to each medium.
- Interview proposals, opinion articles or reports: positioning your spokespersons as references.
- Accompaniment at press conferences or public statements.
- Communication crisis management, anticipating possible delicate situations.
Why a press office improves your visibility?
A press office allows you to appear in the media and positions you as an expert and useful voice for society.. Generate notoriety, trust and authority.
Besides:
Multiply the reach of your actions without depending exclusively on advertising.
Strengthen your corporate reputation among stakeholders, administrations and investors.
It makes you a reference in your sector, facilitating strategic alliances.
real cases: communication with impact from Water and Salt
At our agency, we have worked as a reference press office for:
- College of Civil Engineers of the Valencian Community
During the DANA we managed to get its spokespersons to explain causes and solutions from civil engineering in regional media, national and international. - ARRIVAL (Association of Aggregate Companies)
We help put the impact of climate change on the public agenda, territorial planning and the need for resilient infrastructure. - Open (Association of Energy Companies of the Valencian Community)
We communicate from the energy and climate emergency, positioning the role of renewables and generating information coverage at key moments such as the dana or the blackout.
When should you have a professional press office?
- If you want to appear in the media with rigor and without always depending on advertising
- If your project has an impact and you don't know how to tell it.
- If you are looking to improve your external communication strategy.
- If you need spokespersons for interviews or public statements.
- If you want to prevent or manage media crisis situations.
Having a press office is opting for visibility, trust and positioning and it is a strategic decision. It allows you to contribute value to society, get your message where it should and build a solid and consistent reputation.
At Agua y Sal Comunicación we help you design your narrative, seleccionar los canales adecuados y aprovechar cada oportunidad para comunicar con impacto.
Si crees que tu organización tiene algo importante que contar, escríbenos. Nos encantará ser tu altavoz.
