And if not, ask any of the Agua y Sal team. We enjoy the holidays and keep customer communication intact. Do you want to know how?
Summer is a time full of opportunities for companies on social networks. With the increase in activity during the holidays, It is essential for companies to maintain an active and relevant presence. However, Many teams face the challenge of maintaining consistency and quality of strategy while enjoying well-deserved breaks.. Fortunately, There are effective solutions and we will say three: flexibility, the use of scheduling tools and the implementation of team shifts.
Programming Tools
Scheduling tools have proven to be a blessing for those of us who work on social media all year round., and in summer more. Among these tools we highlight Metricool, a complete and effective platform for social media management. Con Metricool, Teams can schedule posts on different social networks with planning, which provides time to create quality content and focus on the overall strategy.
Some of the notable advantages of Metricool and other tools include:
- Time saving: As they do not need to be constantly connected to maintain an active presence on networks.
- Consistency: Scheduling tools ensure content is published consistently, avoiding gaps in strategy during the holidays.
- Analysis and monitoring: Metricool offers analysis functions that allow you to evaluate the performance of publications and adjust the strategy according to the results obtained.
- Publishing on multiple platforms: Ability to schedule content on multiple platforms at the same time.
Team shifts and flexibility
Team shifts and flexibility in schedules and work spaces are a smart and effective way to ensure that a company's social networks remain active and respond to user interactions at all times, even during the holidays.
How do we do it at Agua y Sal?
- Advance planning: Before the holidays come, The team establishes a shift schedule to ensure responsibilities.
- Orientation: We know the programming tools and know how to appropriately respond to interactions on behalf of the company.
- Effective communication: We maintain open and fluid communication in the team to resolve problems quickly.
- Flexibility and adaptability: We work from where we are (your apartment in Cullera or the plane back from Costa Rica) and at the times we decide, and we maintain the weekly Monday morning meeting in Zoom version.
Managing social networks and communication in summer requires planning, flexibility, collaboration and adaptability on the part of the team to ensure that the strategy is followed effectively and that companies continue to connect with their audiences efficiently and effectively.
How do you do it in your company?