A new program on À Punt radio, an equip il·lusionat, interviews, Valencian companies, actuality and a lot of passion.
'Value Chain' (*) has completed two seasons in daily programming on 2023 and is another child of the Agua y Sal family. From here we want to pay tribute to him with a few lines of what he has meant to Pere, Desiree i Cora, who have worked with eagerness to talk about the economic and business issues that interest us as a society.


Let's start with the co-presenter of the program, Pere Ferrer: "Taking on the 'Value Chain' challenge has been like jumping into a sea, that yes, for nothing calm, but with a team that has been able to row at a good pace. Day by day we have pushed forward a program in which we have all grown professionally and, especially, we have generated a fun content, didactic and informative, ceding all the limelight to our guests: collaborator(e)s, companies, entrepreneur(e)s, institutions or associations that highlight, each in their sector, for efficiency issues, innovation, quality, internationalization, equality or training, among others".

Desirée Tornero has experienced it from the technical control. When I studied journalism, He had the opportunity to do internships at the Levante newspaper and at the Cope station in Valencia and he loved that experience.. That's why, Eight months of daily radio on 'Value Chain' have been "very gratifying" for her., especially to see how Pere and Cora "have enjoyed and put all their talent into making us discover that economics can be of interest to everyone".

Cora Raga, who has worked from the inside in the social media section, from the outside doing surveys and on the side doing everything and more, he is clear when he says that "a passion can be discovered". It still has the record of the first day with the helmets in front of the microphone, with "nerves, or butterflies in the stomach" and is grateful to Pere and Desirée, "for the courage to carry out this project of what he told them: if you go, I go". This is how he was able to meet people who with the word "wonderful" or "fantastic" you say would fall short: Laura (from whom he was separated at birth), Alex, Kings and Arturo.
As Peter says: "They have been 160 long crossing programs that we hope to be able to resume in the fall. An opportunity to do radio for a team that has always been closely linked to the airwaves».
Desirée thanks Arturo and Laura, of Medium Illusion; a Reis, the linguist Alex and the entire technical team for having made 'Value Chain' possible. Now it's time to rest and enjoy.
See you on the way back!
(*) Darrere of the 'Value Chain' project is troba Agua y Sal Comunicación and the production company Ilusión Media TV