For the College of Civil Engineers, Channels and ports of the Valencian Community, We carried out communication work that began with pure press office tasks such as writing press releases, media calls, management of opinion articles, press monitoring and attention to media demands. This work has been extended to internal communication functions through the development of a newsletter. Besides, The arrival of social networks has allowed us to activate and coordinate content management to the point of generating a direct channel with its target audience: school professionals and professional and institutional environment.