A hybrid event for a prestigious sector forum. Agua y Sal Comunicación assumed the coordination of communication five years ago. RETAIL Future, digitalization and technology forum for small businesses and crafts. The main objective was to keep the appointment of the third RETAIL future on the calendar, starting from the restrictive situation imposed by the pandemic and with the challenge of converting the forum into a hybrid event, with some presence, but eminently virtual.

Here We tell you how we did it and the result.